So, Max Up Ltd... different, isn't it?
Our journey began in 2020 during the Covid-19 lockdown. With time on our hands, we set out plans for our Wheelie Machine, focusing on its concept, execution, and goals. After a year and four months of development, we launched. Catering to private events, but our love for public interaction inspired us to expand in to bringing the machine to the public events too.
We are accustom to the weird and wonderful. With over two decades of experience in event management. Chris previously created and owned a zombie event company, a 3-hour Zombie Survival experience, becoming Europe’s largest year-round horror event. It was featured on BBC's "Don't Tell the Bride" and went viral on Ladbible. Through the passion in creating engaging and thrilling experiences, it ensures that things are never boring!​
We share a deep passion for motorbikes, having ridden for many years ourselves. With a strong background in public-facing events, We began shaping the interactive and dynamic nature of our Wheelie Machine.​
Why the Wheelie Machine?
Max Up Wheelie Machine is a unique and rare experience in the UK, created for many reasons but to list a few:

• Introduction to Motorbikes: No licence is needed, making it accessible for newcomers to experience motorbikes safely. Many use it to see if a motorbike suits them through a simulated experience and we hope that through this method, more people join the fantastic hobby and sport.

• Safety Training: Helps riders handle powerful bikes and teaches control and composure during power wheelies. In a world where bikes are reliant on electronics as they become faster and lighter, we know that electronics aren't always the best thing, so we hope to equip you with some skill, should this catch you out on the open road.

• Skill Improvement: While we don’t condone road wheelies, we educate riders on the risks and how to control and balance the bike should people be determined to do this on the road.

Our goal is to make the Wheelie Machine fun and enjoyable for everyone. Whether you’re a novice or an experienced rider, we hope you enjoy the time on our machine and with us as a company, but as a community too.